Spend More Time on the things that matter and hand off social media marketing to ETDC Digital Media

Social Media should not be an afterthought. It should be at the forefront of your marketing strategy - especially in an ever-increasing online landscape.

The key to a successful organic social media campaign is consistency. Posting at the same time, on the same days, every week!

Most businesses vow to improve their social media game. They start actively for a week, maybe even a month, but things get busy. Just as you’re getting started, you’re losing the game.

Listening To Your Community & Achieving Results Through Social Media Marketing

Social media isn’t just about creating fancy graphics in Canva and pushing the publishing boundary. In fact, the design of the socials is probably the least important metric.

So, why do we use social media?

Data!

Social Media platforms provide heaps of data. From your demographics, age, and gender to where they live and what they’re searching for.

It’s more about the spreadsheets of information that the likes, comments and interactions.

At the end of the day, if you want to increase your engagement and skyrocket your following, then you’re going to need to produce content that your audience actually wants.

You find that through listening.

What are they liking?
What are they commenting on?
What are your competitors doing?
Who is your audience?
What are their pain points?

All of this data can be collected using a social media strategy. Oh, and we don’t mean publishing pictures whenever you feel like it. We mean an actual strategy that contains an objective and how you’re going to achieve it.

Do you want a new audience? Or perhaps you want to drive leads or sales? Everyone has their purpose; we help to find yours.

Our Four Step Social Media Management Solutions

We offer social media management services that will help you to reach and engage with your target audience. Our experienced team of content marketers will deliver stylish graphics that make an impact and help you to stand out from the competition. We also provide meta business centre management and facebook ad management to ensure that your social media campaigns are successful.

Elevate Your Brand with Professional Social Media Management

Our Social Media Management service helps you stay connected with your customers and prospects by providing ongoing monitoring and proactive engagement on social media platforms. We ensure that your brand is represented accurately and consistently across all channels, while using social media to listen to your audience and demographic and make changes best on their needs and desires.

Open Channels of Communication

When users go to your brand page, they want to see something that looks and feels professional. That means optimising your aesthetic.

From bios to links and especially your story highlights. All the information must be filled in and what’s more - it’s important to get your keywords in there too.

Oh yes! Instagram specifically, and other social media platforms have their very own SEO tools to effectively rank on their platforms.

Step One: Profile Optimisation

Step Two: Competitor Analysis

The best way to beat your competitors is to see what they’re doing well, and do it better and more frequently. Working out how to steal their audience's attention and divert their leads away from them and straight to you.

Whether it be the style of content, use of hashtags or the copy - we can help to analyse it all to maximise your own audience.

We can grab just as much data from other sources as we can from your own. We’ll analyse what they’re doing well, where they’re missing things and ultimately, bring your brand to the forefront of the industry.

If you’re putting out content that just isn’t registering with your audience, the likelihood is, you don’t know your audience as well as you think you do.

Often, we’ll release a product or service for a specific demographic, to find that actually the audience that are most active with that type of content are completely different. And so, we need to tailor it to that.

By constantly monitoring analytics, viewing who is engaging with your brand and thus, finding our unique problems to their solutions, we’ll skyrocket your social media reach, engagement and overall following.

Become a master of your trade online with effective social media strategy targeting towards the right people.

Step Three: Identifying Your Audience

Step Four: Creating A Campaign

Once we’ve achieved all three steps, we start to formulate a plan. How do we use what we’ve learnt about our competitors, analysed our audiences - in order to create a custom strategy just for us.

That’s where we come in.

Posting online isn’t enough anymore. You need a data-influenced social media strategy that hits the mark and registers with your audience.

Leave the guess work at the door, and know the reasons why you’re trending online.